Familiar with the concept of product placement? Simply put, they're like the cinematic equivalent of commercial breaks for television shows. The only difference being the fact that product placements doesn't really deter from the movie watching experience.
Most of the time...
Yeap, it can sometimes be a hindrance. Other times it's just hilarious;
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| If the movie poster was honest... |
When done tastefully, however, it can actually serve for the better of a movie, giving it that extra sense of realism. It works both ways, really. Companies provide some extra monetary benefits for the film-makers, and it return the companies get their money's worth when their products are featured in the movies. Our consumer-driven lives kind of called for these manufactured demands to be made.
In some rare cases, they might even have a cultural impact in their hands. As of right now, I can only recall reading about two of such examples, and they both took place in Hong Kong.
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